Boston, Massachusetts Office



Valerie K. Puchades, CPSM

Associate, Director of Business Strategy

As a Certified Professional Services Marketer (CPSM) with 20 years of experience, Valerie uses her expertise in marketing, operations, financial management and human resources to lead Harriman’s strategic and business planning direction, setting and ensuring the firm’s business goals to ultimately increase efficiency and profitability. Her experience extends to helping municipal clients think about their communities through the lens of brand and place. In Salem, MA she worked with the City to develop a framework for Salem’s Artists’ Row that considered both design and programmatic changes. She worked on the competition management team for Connect Kendall Square in Cambridge, MA and developed concepts to integrate storytelling and technology into wayfinding in Concord, MA. Valerie has written and spoken publicly about networking and strategic planning and serves on the Board of Directors of the Society for Marketing Professional Services, Boston Chapter (SMPS) as Communications Director. She graduated from State University of New York College at Oswego with a Bachelor of Science in Marketing, and from Emerson College with a Master of Arts in Integrated Marketing Communication.

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