The Tewksbury Town Center Master Plan project included careful analysis of current conditions and future opportunities and constraints. A compelling vision was created that organizes the Town Center elements and lead to a coordinated plan for future public and private reinvestment. Public participation played an important role in this project. Individual stakeholder meetings were conducted, a public meeting was held to discuss proposed concepts for improving the Town Center and a Facebook page, Tewksbury Town Center, was created to gather input on a number of topics important to the planning process. During the outreach questions posed included asking people what activities they would like to see at the Common, whether there are enough housing opportunities in the Town Center, and what types of businesses would people prioritize in the Town Center.